Skip to content

Ordered before 11:30 PM, delivered tomorrow

Free shipping on orders over €90

For those who only want the very best

Back to blog

How dopamine drives our behavior

Sanne de Ruiter · · 4 min read
Hoe dopamine ons gedrag stuurt

In recent years, one word has been appearing more and more frequently in conversations about behavior, motivation, and addiction: dopamine. On social media, it's often simplistically explained as the "happiness hormone," but that's actually a misconception. Dopamine isn't so much the substance of pleasure, but primarily of expectation, motivation, and direction.

It's one of the most important systems in the brain that determines where our attention goes. Where dopamine rises, that's where our energy goes. That can be a goal, an idea, a reward, but also a notification on your phone. And that's precisely why dopamine plays such a big role in how we live today.

Expectations

What makes dopamine interesting is that it often doesn't peak during a reward, but just before it. So the brain reacts more strongly to the expectation that something good is about to happen than to the moment itself. You see this mechanism reflected everywhere in daily life. Think of the moment your phone vibrates and you're curious about the message, or when you thoughtlessly scroll through short videos. Every new stimulus can be a potential reward, and your brain responds with a small dopamine signal.

From an evolutionary perspective, the system makes sense. For our ancestors, curiosity often meant survival: perhaps there was food behind that hill, perhaps a new opportunity, or perhaps danger. The brain was rewarded for exploring possibilities. Only now we live in an environment where potential rewards are infinitely available.

The modern dopamine environment

Where dopamine used to be linked to effort, such as hunting, moving, cooperating, achieving goals, many stimuli are now directly available. Social media, notifications, online entertainment, and ultra-processed foods all provide quick reward signals. Dopamine is not the problem. The environment we live in is fundamentally different from what our brain was built for. When the brain constantly receives small rewards without real effort, it can affect our attention and motivation. Many people, for example, notice that it becomes harder to concentrate for long periods on slow tasks such as reading, studying, or deep work. Not because of a lack of discipline, but because the brain gets used to quick dopamine stimuli.

Why motivation often comes later

Motivation is often seen as something that must first arise before we take action. But biologically, it usually works the other way around. When you start a task, even a small step, the brain registers progress. That feeling of progress activates dopamine systems, increasing motivation and focus during the process.

That's why starting something often feels the hardest, while continuing usually gets easier. The brain loves progress. In that sense, motivation is often less a prerequisite and more a byproduct of movement.

Dopamine detox

The term dopamine detox has become popular in recent years, but it's often misunderstood. You cannot "reset" or remove dopamine, because it is an essential part of how our brain works. What people usually mean by a dopamine detox is temporarily stepping away from the most intense stimuli in their environment. Less social media, fewer constant notifications, and less rapid digital stimulation. When these stimuli decrease, many people notice that other activities become more appealing again, such as reading a book, walking in nature, exercising, creative work, or having a good conversation. The goal is not less dopamine, but an environment in which the brain becomes sensitive again to slower, more meaningful rewards.

A different relationship with stimuli

Once you understand how dopamine influences behavior, it becomes clear how important our environment is. Small changes can already influence where attention and motivation go. Moments without constant digital stimuli, more movement, time outdoors, and work where you experience real progress give the brain a different rhythm of reward. Not necessarily less dopamine, but a healthier distribution of it.

And perhaps that is ultimately the most important lesson from the modern dopamine discussion: motivation and focus are not just a matter of willpower. They are largely shaped by the environment in which we live.

The core

Dopamine is neither an enemy nor a simple happiness hormone. It is an essential system in the brain that gives direction to our behavior and helps us take steps towards what we find important.

But in a world where rewards are available everywhere and always, it is valuable to become aware of where our brain gets its stimuli from. Because ultimately, those small dopamine signals control much more of our behavior than we often think.

Book recommendations:

Anyone who wants to delve deeper into dopamine and behavior can learn a lot from a number of interesting books.

Dopamine Nation by psychiatrist Anna Lembke describes how our modern world full of stimuli affects the brain's reward system, and why this can lead to addictive behavior or a constant search for more stimulation.

Written by Sanne de Ruiter

Shopping cart

Your cart is empty

Continue shopping