Made for change

Created from frustration and necessity

Nothing worked. So Joep stopped searching and started building.

Founder Joep struggled with severe eczema for years. What did he find? Products full of promise, but without results. Or worse: they only made his health worse. The market chose profit, so he chose honesty and the truth.

That's how Elvou was born. No harm to health and absolutely no compromises. Only products that truly do what they promise. And nothing your body doesn't need.

Discover our products

Almost every industry – from sups to skincare – is full of junk.

Ingredients no one understands. Claims or promises no one can verify. Brands often promise health, but mostly create doubt and often seem to choose profit over health for your body.

Elvou exists because we believe that health should be our top priority. Because you have the right to unquestionable products. We know that true health is the foundation of energy, freedom, and quality of life.

That's why we're shifting the norm and helping people see for themselves what's right.

For those who only want the very best

How it started...

2017

Childhood friends Joep and Jeroen are launching their first business, WerkAtleet. A company that helps people get active and learn more about health.

2022

The childhood friends want to make a fresh start and, in addition to teaching about health, dream of starting their own brand where junk-free products are the standard.

2023

Elvou Supplements was born and launched 4 products: male formula, sleep formula, D3+K2 and magnesium mix.

2024

We launched no fewer than 14 additional products and are slowly becoming a bigger player in the supplement world.

2025

We're launching two new product lines: Elvou Cosmetics and Elvou Cleanings. We're expanding to 45 products and organizing our first major sports event: Elvou Secret Workout.

2026

We're launching two new product groups: Elvou Functional Food and Elvou Care. This brings our total to nearly 60 products. We organized the Elvou Secret workout for no fewer than 1,000 people.

We are shaking up the industry and showing that things need to improve .

Core value #1

Hospitality

You see the bigger picture and always put the team before yourself. Everyone who comes to Elvou feels welcome, understood, and seen.

We choose 'we' over 'me', communicate without judgement and ensure that everyone is welcome.

Core value #2

Authenticity

We do things because we want to, not because we're expected to. The influence of our environment doesn't let us stray from our path.

What you see is what you get.

Core value #3

Practice what you preach

At our company, we practice what we preach and have invested a huge amount in our own knowledge and skills.

Health must be our priority, we never stop learning and we lead by example.

Core value #4

Ownership

We set the bar incredibly high for ourselves and only want the very best. We lead by example, have our act together, and expect the same from those around us.

No more "yes, but...", just open to feedback and we do what we say.