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For those who only want the very best

Elvou's Pop Up Amsterdam

Tweede Hugo de Grootstraat 27, Amsterdam
March 26 – April 1, 2026

We're opening a store!

Between March 26th and April 1st, you can visit us LIVE at our first pop-up store in Amsterdam West. In the pop-up store, you can buy all our products, receive free health advice from our specialists, ask supplement questions, have Joep's and Jeroen's books signed, and have the option to get your hands on several limited edition products (one-piece wooden cutting board, salt & pepper set, yoga mat, beach towel, beeswax candle).

Not only that... as a shopping bag, you'll even receive our tote bag (worth €19.95) as a gift, so you immediately have a 100% organic cotton bag to do your groceries with from now on.

The store has different opening hours.

Thursday, March 26th: 10:00 - 20:00
Friday, March 27th: 10:00 - 18:30
Saturday, March 28th: 10:30 - 18:30
Sunday, March 29th: 10:30 - 18:30
Monday, March 30th: 12:00 - 18:30
Tuesday, March 31st: 12:00 - 18:30
Wednesday, April 1st: 10:00 - 19:00

We want to meet you.

While more and more companies are choosing to focus on online sales, we – as usual – are doing the opposite.

We prefer to see you, our own community, as much as possible in real life. That's why we organize secret workouts and various run clubs, that's why we're going to build an app so you can meet each other, and that's why we're now opening our first store.

This store will be a test panel for our future Elvou Clubs. Unlike others, we believe in human connection and that we must continue to meet each other, chat with each other, and be able to hug each other to have a beautiful future.

For those who only want the very best

We are shaking up the industry and showing that things need to improve .

Core value #1

Hospitality

You see the bigger picture and always put the team before yourself. Everyone who comes to Elvou feels welcome, understood, and seen.

We choose 'we' over 'me', communicate without judgement and ensure that everyone is welcome.

Core value #2

Authenticity

We do things because we want to, not because we're expected to. The influence of our environment doesn't let us stray from our path.

What you see is what you get.

Core value #3

Practice what you preach

At our company, we practice what we preach and have invested a huge amount in our own knowledge and skills.

Health must be our priority, we never stop learning and we lead by example.

Core value #4

Extreme Ownership

We set the bar incredibly high for ourselves and only want the very best. We lead by example, have our act together, and expect the same from those around us.

No more "yes, but...", just open to feedback and we do what we say.

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