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The new standard for a healthy home

HERE TO ELEVATE YOUR LIFE

SWE4 x ELVOU Festival

Where health, energy and community come together.

14 August 2027

ELVOU Festival

The place to be for connection and inspiration in the health sector. 
Check out the aftermovie for a taste of the atmosphere! 

On August 14, 2027, we’ll be back at Werkspoorkathedraal in Utrecht. 
Here’s what you can expect: 

  • Inspiring talks by Jay Francis , Mark Tigchelaar, and more 
  • Elvou Pop-Up with advice from our in-house specialists 
  • Singles meet-up zone hosted by Dirk Delisse of Relatiesucces
  • Guided workshops such as yoga, breathwork, meditation, and ice baths 
  • Relaxing experiences such as cupping and massage
  • Challenges & activities 
  • The coolest brands in the scene: from holistic oral health to barefoot shoes and raw honey
  • Food & drinks in line with the Elvou philosophy
  • Access to the Secret Workout as a spectator


All of the above (excluding food and drinks) is included in your festival ticket. You won’t want to miss it! 

The new standard for a healthy home

Elvou Pop Up

You'll find our Pop-Up store at ELVOU Festival. The same quality you've come to expect from us online, but with a few extras:

  • Product knowledge & advice from our in-house specialists
  • Limited-edition products exclusive to this event, including Elvou merch
  • A free 100% organic cotton Elvou tote bag with a purchase
  • No shipping costs, and you can take your purchases home with you immediately
ELVOU Festival

Want to become an ELVOU Festival partner?

ELVOU Festival is the place for brands and people who want to deliver the very best. Do you have knowledge, a product, or experience that fits this, and do you dare to stand up for it together with us?

Then feel free to send an email to festival@elvou.com

Ready for the unknown?

Secret Workout

During the ELVOU Festival, we will also be hosting the 4th edition of our Secret Workout at the same location! Do you and your buddy dare to take on the challenge?

The workout is designed by none other than our very own Jeroen Bouman and will remain a surprise until the week of the event.
What is certain: you will be tested on strength, endurance, strategic insight, and teamwork.

To give you a little idea of what to expect, you can find the workout from the third edition below:

AMRAP 45 minutes:
Part A
800m farmer carry 32/24kg
Every break = run remaining meters to start + 500m row erg (split)

Part B (in remaining time)
AMRAP
Buddy 1 - 8 toes to ring + 30m sled push 184/120kg
Buddy 2 - airbike for calories

Score = meters sled + airbike calories

PLEASE NOTE: a team must consist of one woman and one man.

Impressions from the latest edition

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