Our story

Elvou was born out of necessity and out of frustration. Founder Joep was battling a severe form of eczema for years when he ran into the fact that almost all products could not deliver on the beautiful promises or only damaged health further.

The establishment seemed to care more about money than health and that MUST change. A brand where people no longer had to question whether a product was really good for you or not. Something that cannot have potentially harmful effects on health and something that also just says what it does.

Virtually every industry, be it supplements, cosmetics, cleaning or food, is full of products whose ingredients, quality and effects are often unclear or even questionable.

Consumers trust brands that promise them health, but in reality compromise on quality, transparency and effectiveness.

"We don't settle for 'good' products.

For whom only the very best counts."

Elvou exists because health really should be number one. Because there should be a place where consumers do not have to doubt whether a product is really good for them. Because we know that optimal health is the key to an energetic, free and fulfilling life. We want to change the industry. We want to help consumers understand for themselves what is really healthy.

How it began...

2017

Youth friends Joep and Jeroen are starting their first company WerkAtleet. A company that helps people get moving and learn more about health.

2022

The childhood friends want to make a fresh start and, in addition to teaching about health, dream of their own brand where junk-free products are the standard.